Food
Building a partnership strategy from scratch for a scaling D2C food brand
Partnership Strategy & Development
Categorie
Food
Dienst
Partnership Strategy & Development
Kernresultaat
3 strategic partnerships activated in 6 months
De Briefing
Wat de klant nodig had
As a scaling brand, the founder was overwhelmed by partnership opportunities and needed a structured approach to evaluate which collaborations would genuinely drive growth.
De Aanpak
Hoe ik het heb aangepakt
I built a partnership evaluation framework tailored to the brand's growth stage, mapped the most strategic partnership categories, and developed business cases for the top three opportunities.
De Resultaten
Wat we hebben bereikt
Within six months, three strategic partnerships were activated, each aligned to the brand's growth priorities. The evaluation framework continues to guide all new partnership decisions.
Before Kirstie, we said yes to everything and hoped for the best. Now we have a clear framework that helps us say yes to the right things and no to everything else.
Meer Cases
Consumer Goods
A co-branded product launch that redefined the category
A leading consumer goods brand partnered with a complementary brand to launch a limited-edition co-branded product. I managed the collaboration from concept through retail activation, aligning two distinct brand identities and coordinating production across multiple markets.
Retail
Transforming a supplier relationship into a strategic retail partnership
A mid-size food brand was stuck in a transactional listing arrangement with a major retailer. I helped reframe the relationship as a strategic category partnership, co-developing an exclusive product range and joint marketing programme.
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