Brand Partnership Expert
Ik help consumer goods, retail en food merken met partnerships die presteren.
Strategische merkpartnerships die meetbare groei stimuleren — van eerste briefing tot activatie. Geen junior teams, geen standaard aanpak. Senior-level expertise in de sectoren die ertoe doen.
Profielfoto
Merken waar ik mee heb gewerkt
Vertrouwd door toonaangevende merken
Van premium retail tot nationale foodketens — ik werk met merken die partnerships serieus nemen.
de Bijenkorf
Strategisch partnerschap advies voor premium retail activaties en co-branding campagnes.
New York Pizza
Partnership strategie en merksamenwerkingen die de consumentenbetrokkenheid versterken.
Vertrouwd door merkleiders in consumer goods, retail en food.
Wat Ik Doe
Partnership expertise over de hele levenscyclus
Van strategie en partneridentificatie tot campagnemanagement en prestatie-optimalisatie — senior-level partnership expertise in elke fase.
Partnership Strategy & Development
A structured approach to identifying, evaluating, and prioritising brand partnership opportunities. I work with you to build a partnership strategy aligned with your commercial objectives, brand positioning, and target audience.
Brand Matchmaking & Introductions
Finding the right partner is the single most important decision in any collaboration. I leverage my network across consumer goods, retail, and food to identify and introduce brands that are strategically aligned.
Co-Branding Campaign Management
From concept to shelf, I manage co-branded campaigns end-to-end. This includes creative briefing, partner coordination, timeline management, and activation planning.
Consumer Goods
A co-branded product launch that redefined the category
A leading consumer goods brand partnered with a complementary brand to launch a limited-edition co-branded product. I managed the collaboration from concept through retail activation, aligning two distinct brand identities and coordinating production across multiple markets.
+34% category sell-through in 90 days
Lees de Volledige CaseHoe Ik Werk
Een helder, gestructureerd proces vanaf dag één
Elk traject volgt een bewezen driestappenproces dat helderheid, afstemming en meetbare resultaten oplevert.
Ontdekken
Ik begin met het begrijpen van je merk, je doelstellingen en je huidige partnership landschap. Dit omvat een diepgaande analyse van je positionering, doelgroep en commerciële prioriteiten.
Strategiseren
Op basis van de ontdekkingsfase ontwikkel ik een op maat gemaakte partnership strategie met duidelijke aanbevelingen, doelpartnerprofielen en een geprioriteerde roadmap.
Uitvoeren
Ik voer uit samen met je team — ik manage partnerintroducties, campagnecoördinatie en prestatietracking om ervoor te zorgen dat de partnership zijn doelen behaalt.
Referenties
Wat merkleiders zeggen
Kirstie transformed how we think about partnerships. Before working with her, we treated collaborations as one-off marketing stunts. She helped us build a partnership strategy that now accounts for a significant share of our annual revenue growth. The clarity she brought to our partner selection process alone was worth the investment.
Marketing Director
Marketing Director, Consumer Goods Company
As a founder, you get a lot of advice from people who have never actually built anything. Kirstie is different. She understood the reality of running a scaling food brand -- the limited resources, the pressure to grow fast, and the risk of saying yes to the wrong partner. She helped me negotiate our first major retail partnership, and the terms she secured were significantly better than what I would have accepted on my own.
Founder & CEO
Founder & CEO, D2C Food Brand
Kirstie audited our existing partnership portfolio and the findings were eye-opening. Two of our five active partnerships were actually costing us more than they were delivering, and one partnership we had deprioritised turned out to have significant untapped potential. Within six months of implementing her recommendations, our partnership ROI improved dramatically.
Head of Brand Partnerships
Head of Brand Partnerships, Consumer Goods Company
Laatste Inzichten
Van het blog
Praktische perspectieven op merkpartnerships, co-branding en strategische samenwerking.
What Is a Brand Partnership? A Complete Guide for 2026
Brand partnerships are one of the most powerful growth levers available to consumer goods, retail, and food brands. But what exactly constitutes a brand partnership, and how do you ensure yours delivers?
5 Signs Your Brand Is Ready for a Strategic Partnership
Not every brand is ready for a strategic partnership. Here are the five indicators that suggest your brand has the foundation, the ambition, and the operational readiness to make a collaboration work.
The Top Brand Collaboration Trends to Watch in 2026
From food-meets-fashion crossovers to data-driven retail partnerships, the brand collaboration landscape is evolving fast. Here are the trends that will define partnerships this year.
Klaar voor een partnership dat echt levert?
Plan een gratis kennismakingsgesprek om je merk, doelstellingen en hoe een strategisch partnership je groei kan versnellen te bespreken.
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