Consumer Goods
A co-branded product launch that redefined the category
Co-Branding Campaign Management
Categorie
Consumer Goods
Dienst
Co-Branding Campaign Management
Kernresultaat
+34% category sell-through in 90 days
De Briefing
Wat de klant nodig had
The client needed to drive category growth through an innovative co-branded product launch, but lacked experience managing multi-brand collaborations at scale.
De Aanpak
Hoe ik het heb aangepakt
I developed a joint campaign brief, aligned both creative teams, managed the production timeline, and designed the retail activation strategy across key accounts.
De Resultaten
Wat we hebben bereikt
The co-branded product achieved 34% above-target sell-through in the first 90 days, generated significant earned media coverage, and led to a long-term partnership agreement between both brands.
Kirstie was the glue that held this collaboration together. Without her, we would never have launched on time -- let alone exceeded our targets.
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